I'm a generalist UX Designer with 5 years experience in consumer products. I grew up on the East Coast and attended Tufts and The Museum School with no grades and no majors. I currently live in Palo Alto and work across web, iOS, Android, AR/VR, or offline experiences, depending on what the problem calls for. The areas of design that I have a good track record for are the photo/video space, ethical AI, FAAMG, or companies who help children, animals, or mental health. I am seeking motivated teams that value ethics, collaboration, and a design-centric process. Let's connect! 🎉
450M+ Eyes on Inclusion
Last summer at Meitu, I met my goal of 100 million+ views in one day for a new East + West UI, and a trend that I named "AR Glam". In total, Meitu has 450 million+ monthly active users across 23 apps. I globally improved 23 apps by convincing engineering to add people of color and westerners in the ML training algorithms (without using private data). I was also the first person to add black models to Meitu's brand in their whole 20 year existence.
In my 2 week visit to Xiamen, I held a user research report presentation about how we might be able to combine East + West design patterns, and resolve conflicting user expectations, to gain more global marketshare. A handful of teams wanted to work with me, and I ended up sticking with the MakeupPlus team of about 8 designers, 2 PM's, and a few engineers. I made several iterations of IxD and UI designs by myself - and also collaboratively, then I taught the team how to set up global remote usability studies, so we didn't have to argue amongst ourselves. At first the team was skeptical, but over time we grew to be best friends and we found new ways to build out the features that global partners and all types of end-users actually wanted to use.
Makeup brands such as Charlotte Tilbury, Lime Crime, GLAMGLOW, Stila, and Clarins came pouring in to have MakeupPlusApp represent their products in "M+ Counter" digital makeup try-on and "AR Glam" interactive filters, and the user retention rates were booming thanks to having addressed the top user concerns, pushing my team to #1 at Meitu for global revenue generation.
How might we design ethical Artificial Intelligence?
At Gfycat, we are bringing GIFs into the 21st century. We've gone from 100M -> 180M monthly active users in my time here. I am an inventor on several patents pending. I work closely with the CEO, 1 other designer, about 10 engineers, and a 3 person marketing and biz dev team, across Web, iOS, Android, keyboards, or integrations such as Facebook, Gmail, and Metaverse to name a few.
One story I am proud of, is that I advocated against non-consensual AI porn on our platform, to open up more discussions around Ethical AI in the world. With much lawyer head-scratching at first, we agreed, and then Reddit, P*rnhub, and Twitter followed, proving validation for this important UX decision. Next at Gfycat, I will be chipping away at systems design for a more cohesive brand and work flow.
On observations and logging:
As a child, because of my cognitive differences, I needed to observe how and why others did things, and keep daily written logs and I sketched diagrams to refer back to. I would think, "Why is this the way it is? What is possibly occurring here?"
Here's a funny story if you have time for it. I used to pass around a journal in homeroom to collect everyone's unfiltered "daily status updates", before social media even existed, as a way to remember and understand everyone. I would also write extensively about the playground equipment and draw it's mapped layouts from a "bird's eye view", then asked different groups why they always liked playing at that spot. I happened to later use this written information to structure my own recess time, and to invent brand new activities that others wanted to join (including an odd meme - of standing against the detention wall all recess, on purpose).
These skills became very important at Designlab, as I noticed many projects and books on UX were teaching these same type of observation techniques. But most design students had never tried this type of inquiry before, nor felt comfortable approaching strangers. So as a student advocate, I would encourage them to observe, listen, and log frequently and freely. If they were afraid to talk to a stranger, I coached them on what has worked for me in the past based, and if/how to record the interaction during/after without offending anyone. Even while not actively working on a project, you never know when a casual conversation or some napkin sketches may inform your work!